Fusion Brands Inc., in partnership with Sony Pictures, and CBS Consumer Products, has announced the 2011 launch of Jabot Cosmetics, one of the first fictional beauty brands to become available for purchase to consumers. Inspired by the beauty company portrayed on daytime TV’s Emmy award-winning series “The Young and the Restless,” Jabot is now a premium collection of color cosmetics, skin care and fragrances.

Jabot Cosmetics will launch at the 2011 Daytime Emmy Awards in Las Vegas, NV, on June 19, 2011. The face of the brand, and one of the most popular stars on the show, Tracey E. Bregman, who plays Lauren Fenmore, will debut the brand live on the red carpet. “When it comes to our makeup and skin care, I think every woman wants what I want…beautiful, glamorous colors and most importantly, to see visible results. Whether you are a television actress, a mom or a busy executive, I just know when women try Jabot products, they will fall in love with them,” says Bregman.

Maria Bell, producer and head writer, The Young and the Restless, explains, “For the first time our fans can own a piece of the show, and at the same time, share in the storyline as it unfolds live on TV. The brand launch is going to be completely integrated to the show. The back story on how Jabot started and product development is going to be featured in Y&R story lines, and we are going to use actual Jabot products on-set with the same packaging as you will see in retail. Plus, viewers will soon see a new Jabot set as well!”

“Jabot is one of the first beauty entertainment brands to be brought to market,” says Fusion Brands Inc. CEO Caroline Pieper-Vogt. “Aside from being linked to the most watched show on daytime television, which is completely special and unique from any other beauty brand out there, all Jabot products are inspired by or come straight from the backstage of Hollywood.”